VIBER is an instant messaging and calling app that lets everyone in the world connect. Freely. The interactive mobile app, partnered with NeverNotWorking to produce 2 different conceptual events at 5 different locations. #TheVibeSeries kickoff party started at Gramps Miami with DJs SpeakerFoxxx, Jun iLL, LTE NGHT, and creative mastermind behind Kanye West’s line, Virgil Abloh.
The other events included two tailgates at the University of Miami and University of Florida increased organic reach and engagement with Viber as well as a special edition in Boston with Travis Scott.