PUMA and Yes Julz, alongside Kylie Jenner, Rae Sremmurd, and Young Thug were chosen for the official Suede campaign. Photographed by the legendary Jamel Shabazz, who was known for snapping 80's street culture and the hip hop scene throughout New York, the campaign was featured in PUMA stores worldwide.
In addition, PUMA collaborated with Never Not Working on several large scale event activations to tap into the millennial culture and celebrate the youth. Never Not Working created unique experiences by incorporating one-of-a-kind branding at events such as Complexcon, Agenda, Out Of Office & Art Basel.
Throughout the 2 year relationship, Puma has trusted Never Not Working to represent the brand to the highest ability.